Winkl on Influencer Marketing

Insights on influencer marketing for savvy marketeers

Why brands should work with micro and nano-influencers image

Insights

Why brands should work with micro and nano-influencers

Friday, 15 Jan 21

Who are micro and nano influencers. How they might help you achieve your campaign goals and why you must work with them

Influencer Marketing Trends 2021 image

Insights

Influencer Marketing Trends 2021

Tuesday, 12 Jan 21

2020 got brands of all kinds to quickly change and evolve their marketing strategy to brace for the change that the pandemic was bringing in the market. Marketers experimented with new channels to minimise the impact and cut down their losses. Here is what we forecast what 2021 will look like...

Kiddopia : How to launch a product with a bang and 2.7 Million reach! image

Case Studies

Kiddopia : How to launch a product with a bang and 2.7 Million reach!

Tuesday, 05 Jan 21

Kiddopia, a learning app loved by kids, parents, and recommended by teachers in the U.S., made an entry in the Indian market in October 2020. Taking the advantage of the work from home situation and schools being closed, it quickly launched its digital-first awareness campaign integrating performance, social, content, and influencer marketing to reach its new customer base - parents and teachers.

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Influencer Marketing Round Roundup : 2020 image

Insights

Influencer Marketing Round Roundup : 2020

Wednesday, 30 Dec 20

Everything great that happened this year in the world of Influencer Marketing!

Winkl Chats: Influencer Marketing for D2C Brands with Samriddh Dasgupta @ Bombay Shaving Company image

Insights

Winkl Chats: Influencer Marketing for D2C Brands with Samriddh Dasgupta @ Bombay Shaving Company

Thursday, 24 Dec 20

With the support of the D2C Insider community, we recently hosted an insightful session for D2C brands to help them better understand influencer marketing. Our guest for the session was Samriddh Dasgupta, the Director of Marketing & New Initiatives at Bombay Shaving Company.

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Product Update: Here is what’s new with the Winkl Campaign Manager image

Product

Product Update: Here is what’s new with the Winkl Campaign Manager

Wednesday, 23 Dec 20

Shortlisting hacks, detailed Instagram & YouTube insights, creating influencer collections and much more

Case Studies

Paragon Footwear: How to run a successful brand awareness influencer campaign

Tuesday, 22 Dec 20

For years the brand Paragon was synonymous with only the white and blue iconic Indian bathroom slippers. With their new influencer marketing strategy, they are trying to change exactly that. Let’s find out how.

What is influencer marketing?

Understand influencer marketing better and run incredible campaigns.

Who owns the license and copyright for the influencer collaboration content? image

Insights

Who owns the license and copyright for the influencer collaboration content?

Friday, 18 Dec 20

Who owns the content, how to transfer rights, contract usage terms...

Influencer marketing is not just for lifestyle brands image

Insights

Influencer marketing is not just for lifestyle brands

Friday, 11 Dec 20

Can sectors non passion category companies like banking, healthcare, construction etc. utilize influencer marketing as well as the lifestyle category brands? We say yes!

Insights

Should a brand work with an influencer marketing agency or execute their campaigns on their own?

Thursday, 03 Dec 20

Executing influencer marketing campaigns for your brand with the help of expert external agencies has a lot of merits but so does keeping it in-house and managing it on our own. Let's find out what would be best for you.